Advertisement Coursework - Volkswagen Golf Essay -- Business Marketing

Missing Image/Advertisement Image This advertisement has been created to promote the Volkswagen Golf Gt to an environmentally friendly audience. It achieves this by using the powerful juxtaposition of a peaceful image contrasting with a dark and violent scene. To further this contrast, the advertiser has placed the car directly in the center. This implies there are two very different personalities to the car. Effectively personifying the car. Upon further examination of the image, we see varied features. On the dark side, we see a covered moon. This may be used to convey a sense of mystery or possibly to give the impression that the car is a beast. This relates to the classic movie-image of werewolves with the full moon. We interpret this as the car appears peaceful on the day side of the image. Yet, on the night side, it has attracted the violent wildlife. The beast image is further reinforced with the lack of a driver within the vehicle supporting the personification. This leads onto examining the landscape. We see that it is rocky, which should appeal to a more adventurous audience. This is because the advert is trying to say the car can handle the rough environment. The horror image is again supported due to the dimly lit area. With this, the audience only has the ability to view outlines of the scene. This includes the wolves prowling as if they are preparing to strike the car. To balance this, the car?s headlights are on to get across a feeling of safety to the audience. Moving on. In direct contrast with the night side, the day side would appeal to the more environmentally friendly audience. Unlike the wolves, the deer and squirrel are not startled by the car. They continue to follow their natural routine, un... ..., to emphasise. Linking back to the verbal text, the statement uses capital letters at the beginning of each word as a makeshift status symbol. As English readers will finish at the bottom right of the advert. This is where the designer has placed the company logo. This is to leave a lasting impression on the audience so they remember who created the advert. There is one final piece of text on the advert. This is the legal obligation of the specifications. This is because the law now states that advertisers have to specify exactly what the product is. So this has been placed outside the border on the bottom of the advert. This is because the designer would not want it interfering with the image or the other text. This section has an asterix at the beginning as it is an explanation. This means there is another somewhere on the page that connects to the explanation. Advertisement Coursework - Volkswagen Golf Essay -- Business Marketing Missing Image/Advertisement Image This advertisement has been created to promote the Volkswagen Golf Gt to an environmentally friendly audience. It achieves this by using the powerful juxtaposition of a peaceful image contrasting with a dark and violent scene. To further this contrast, the advertiser has placed the car directly in the center. This implies there are two very different personalities to the car. Effectively personifying the car. Upon further examination of the image, we see varied features. On the dark side, we see a covered moon. This may be used to convey a sense of mystery or possibly to give the impression that the car is a beast. This relates to the classic movie-image of werewolves with the full moon. We interpret this as the car appears peaceful on the day side of the image. Yet, on the night side, it has attracted the violent wildlife. The beast image is further reinforced with the lack of a driver within the vehicle supporting the personification. This leads onto examining the landscape. We see that it is rocky, which should appeal to a more adventurous audience. This is because the advert is trying to say the car can handle the rough environment. The horror image is again supported due to the dimly lit area. With this, the audience only has the ability to view outlines of the scene. This includes the wolves prowling as if they are preparing to strike the car. To balance this, the car?s headlights are on to get across a feeling of safety to the audience. Moving on. In direct contrast with the night side, the day side would appeal to the more environmentally friendly audience. Unlike the wolves, the deer and squirrel are not startled by the car. They continue to follow their natural routine, un... ..., to emphasise. Linking back to the verbal text, the statement uses capital letters at the beginning of each word as a makeshift status symbol. As English readers will finish at the bottom right of the advert. This is where the designer has placed the company logo. This is to leave a lasting impression on the audience so they remember who created the advert. There is one final piece of text on the advert. This is the legal obligation of the specifications. This is because the law now states that advertisers have to specify exactly what the product is. So this has been placed outside the border on the bottom of the advert. This is because the designer would not want it interfering with the image or the other text. This section has an asterix at the beginning as it is an explanation. This means there is another somewhere on the page that connects to the explanation.

Economic Impact of Duck Hunting in Arkansas

â€Å"It’s madness, I’ve never seen otherwise intelligent frugal men throw so much money at so little opportunity! † (Unknown) This was the statement made by an unnamed source referencing the sickness and addiction of the wonderful sport of Waterfowl Hunting. The economic impact of waterfowl hunting in Arkansas can best be seen in the U. S. Fish and Wildlife Service's 2006 Economic Impact of Waterfowl Hunting report. This report states that in 2006 there was 1. 3 million waterfowl hunters nationwide, 100,000 of these waterfowl hunters were residents of Arkansas who spent 1. million days pursuing the waterfowl of their choice. During these days, waterfowl hunters spend money on hunting trips, hunting equipment, salaries and wages and state, local and federal taxes. Nationwide, waterfowl hunters spent $900 million during 2006 creating a positive economic impact for the nation's economy. When did all of this begin and why in Eastern Arkansas? It is said that the fir st to have stepped foot in what is now known as modern day Arkansas were duck hunters. In an archeological find near Big Lake in north eastern Arkansas, studies found more bones from Mallard ducks than from any other bird present.Nature had set a perfect table not only for the Paleo Indians but for the future duck hunters in Arkansas. Eastern Arkansas borders the Mississippi River and is home of 8 million of the 24. 2 acres of the Mississippi Alluvial plain. There are no other states in the continental united states that have more delta land than Arkansas. Before the advent of dams and tree clearing agricultural practices the delta was covered primarily with hardwood trees, mostly oaks. These Hardwoods provided the staple food source (acorns) for the largest population of wintering waterfowl (mainly the mallard duck) in the world.Early settlers took advantage of the abundant fowl and consequently started some of the very first duck hunting clubs in the United States. In 1906 the fir st known crop of rice was grown in Arkansas County. Although it was a small crop, it changed the scenery of agriculture in the delta and on the Grand Prairie region. Three years later Grad Prairie rice acreage was up to 27,000 acres; by 1919 rice covered 143,000 acres of the Grand Prairie in the Mississippi Delta. Today Arkansas harvests 41 percent of the nation's rice, almost twice as much as No. California (21 percent). Riceland Rice Corporation, located in Stuttgart Arkansas, alone is responsible for almost one-third of the U. S. crop. Local farmers founded the Riceland cooperative in 1921 to get better prices. The average Riceland farm is about 750 to 1,000 acres, Reed says. About one-third to one-half is devoted to rice, with the rest going to soybeans, one of the other crops Riceland processes. The majorities of the Riceland Farms are either leased out to waterfowlers or have guide services ran on them.In the early days of rice farming, the rice harvest and the migration of wi ntering waterfowl down the Mississippi Flyway coincided. Massive groups of waterfowl could potentially wipe out an entire rice field in one night. At the time, farmers would pay as much as 5$ a gun per night and all of the shells the individual could shoot while keeping the ducks away. As quicker maturing rice was developed people started to realize that ducks were no longer a nuisance but had potential to be a great asset and compliment to the rice harvest. A bi- product of the rice boom in Arkansas County was a drastic increase in Duck Clubs.A Duck Club is privately owned business which charges the duck hunters by the day for guided hunts or requires members to pay annual dues for their membership in the club. Duck clubs had been around the state for several years prior to the rice boom of the early 1900’s, but these clubs were set primarily on flooded hardwood bottoms or sloughs along the Mississippi delta. When rice farmers realized the potential cash flow that hunting cl ubs could provide during the winter season, many started Duck Clubs on their privately owned farms.One such place was Wallace Claypool’s Wild Acres reservoir, which came to be known just as Claypool’s Reservoir. In 1956 NBC’s popular television program â€Å"Wide Wide World† approached the Arkansas Game and Fish Commission about filming the first ever nationally broadcast live duck hunt. During the time the segment was filmed Claypool’s Reservoir was holding approximately 300,000 mallard ducks. At 3:14 the NBC director pressed a button and 4 million viewers looked on. Shortly after 3:15 a TNT laden rocket was fired over the ducks to stir them up off the water.With ducks in the air Wallace Claypool began to call ducks in for Lynn Parsons, a 12 year old local with a new shotgun. Six shots later Claypool’s lab was retrieving 6 mallard ducks and Arkansas was officially on the map as the Duck Hunting Capital of the World. In 1936, 20 years prior to the airing of Claypools duck hunt on national television Thad McCollum of Stuttgart Arkansas held the first annual World’s Duck Calling Championship on Main Street in downtown Stuttgart, Arkansas. It was known then as the â€Å"National Duck Calling Contest†.There were 17 entries in the Downtown Stuttgart event and the winner was promised a new hunting jacket valued at $6. 60. This contest has helped form what is now the Wings over The Prairie Festival. Wings Over the Prairie is one of the oldest and most visited festivals in Arkansas, and has grown to an annual attendance of over 60,000. Besides the World Championship Duck Calling Contest there is also a nationally renowned Gumbo Cook Off, as well as many crafts, lots of hunting gear for sale, dances, live bands, commercial exhibits and collectibles.With such a large attendance containing people from all over the United States, the Festival brings in millions of dollars of revenue to Stuttgart’s economy each year. According to Stephen Bell, executive director of the Stuttgart Chamber of Commerce, It is estimated that the economic impact on Stuttgart is $1 million a day during duck season. The town is also home to more than 70 commercial Guide Services that cater not only to Duck Hunters but also to deer hunters as well as a few that cater to turkey hunting.In addition to the private guide services and the Membership Exclusive Hunting Clubs, Duck hunters are drawn from all over the state as well as the country to hunt the hundreds of thousands of acres of public hunting area managed specifically for waterfowl. In 1948, the Arkansas Game and Fish Commission purchased Bayou Meto Flat which provided 34,000 acres of public green timber duck hunting. Bayou Meto is one of the most renowned public hunting places in the United States.Green Timber duck hunting is somewhat specific to Arkansas and with 34,000 acres available to the public; hunters come from all over the United States to get the t hrill of a true Arkansas Green Timer Hunt. Bayou Meto however is far from being the only public Green Timber hunting the state has to offer. As a whole the eastern side of Arkansas is loaded with hundreds of thousands of acres of flooded, acorn producing trees that are typically loaded with ducks. Where there are ducks, there are bound to be duck hunters.The state of Arkansas had 100,000 waterfowl hunters, 16 years old or older, in 2006. These 100,000 participants who enjoy hunting waterfowl in Arkansas are responsible for the state's ranking of 2nd in the nation only to Louisana in participation. Waterfowl hunters in Arkansas spent $91 million dollars on waterfowl hunting trips and equipment, which includes but is not limited to food, lodging, transportation, firearms and ammunition, fees, hunting dogs and related expenses. Arkansas waterfowl hunters also spent $9. 6 million in state taxes and $9. 4 million in federal taxes. These hunters also helped support 2,505 jobs that are wat erfowl hunting related with $47. 9 million in salaries and wages. All this hunting and spending creates a ripple effect of $124 million dollars. Arkansas attracts 53,000 non-resident hunters every year, from all over the country who spend a combined 662,000 days in the state. The out-of-staters spend $167,811,000 on the sport in Arkansas, meaning each non-resident hunter spends about $3,184 during a typical season.

Hand washing

â€Å"Researchers in London estimate that if everyone routinely washed their hands , a million deaths a year could be prevented†¦ (CDC, 2013)† Studies have shown that hand washing may be the single most important act to help stop the spread of infection. Hand hygiene is one of the most important steps we can take to avoid getting sick and spreading germs to others. A lot of diseases are spread by not washing hands with soap and water. sometimes clean running water may not be available, so use soap and the available water or hand sanitizer.Though sand sanitizers may help they may not eliminate all germs and may not be effective when there is visible dirt. Hands should be washed before and after procedures, preparing food, eating, caring for the sick, using the restroom, changing diapers , blowing the nose, coughing and sneezing . People should be taught the right way to wash hands, after touching animal waste or handling pets. By simply hand washing the government can save not only lives but money, that can go to improve people's lives.The Center for Disease Control (CDC) provides healthcare workers and patients with a variety of resources including guidelines for providers , patient empowerment materials , latest technology advances and educational tools (CDC, 2002). The findings have changed my nursing practice in that if I have to be a good advocate for my patients I have to educate them on life saving habits.During admissions to the hospital patients are encouraged to wash their hands and to report if or refuse care if they notice a healthcare worker not wash their hands. the staff cannot reason with the patients , we have teams of investigators who watch staff go in and out of patients rooms . Sometimes they take pictures in â€Å"got you in a good act,† it is only the hands that are taken so people are conscious of this health habit that saves lives. The WHO guidelines on hand hygiene in healthcare are a thorough review of evidence on ha nd hygiene in healthcare to improve practices and reduce transmissions of pathogenic microorganisms to patients and healthcare workers (CDC, 2009).Through research there are findings about factors that influence compliance or adherence to hand hygiene practices. Some of these are hand washing agents causing irritation and dryness, sinks being inconveniently located or shortage of the same, lack of supplies, too busy or insufficient time, overcrowding, patients needs take priority, wearing gloves /beliefs that glove use replaces the need for hand hygiene, additional perceived ideas to appropriate hand hygiene and so many more (CDC, 2002).Research examines these factors to provide guidelines through evidence based research, and better ways to help the public and healthcare workers adhere to life saving practice. At my hospital we have two pumps one for the sanitizer and lotion based sanitizer to encourage staff and patients to sanitize without the fear of irritation.

Mercury Essays - Chemistry, Matter, Mercury Compounds, Mercury

Mercury Essays - Chemistry, Matter, Mercury Compounds, Mercury Mercury Mercurys symbol is Hg, its atomic number is 80, its atomic mass is 200.59, its in group 12 and in period 6, and it also has two valence electrons. Its standard state is liquid at 298K and it is the heaviest known elemental liquid. It has a silvery white color. It is named after the planet Mercury the origin of the symbol Hg is the Latin word hydrargyrum meaning liquid silver. Mercury was known to ancient Chinese and Hindus before 2000 B.C. and was found in tubes in Egyptian tombs dated from 1500 B.C. Mercury is the only metal liquid at ordinary temperatures. Mercury is sometimes called quicksilver. It sometimes occurs free in nature and is found mainly in cinnabar ore, which is HgS. Cinnabar ore is found in Spain and Italy. Mercury is a heavy, silvery-white metal, which forms alloys easily with many metals like gold, silver, and tin. These alloys are called amalgams. Its way of amalgamating with gold is made use of the recovery of gold from its ores. Mercury is a bad conductor of heat and an okay conductor of electricity. The most important salts are mercuric chloride HgC12 that is a corrosive and violent poison. Mercurous chloride Hg2Cl2, which used to be used in medicine. Mercury fulminate Hg(ONC)2 used as a detonator in explosives and mercuric sulfide HgS used as a high-grade paint pigment. Organic mercury compounds are important and dangerous. Methyl mercury is a lethal pollutant found in rivers and lakes. Mercury is a virulent poison and is readily absorbed through the respiratory tract, the gastrointestinal tract, or through unbroken skin. It acts as a cumulative poison since there are few pathways available to the body for its excretion. Since mercury is a very readily vaporizable element at a relatively low temperature, dangerous levels are readily attained in air. Air saturated with mercury vapor at 20C contains a concentration that exceeds the toxic limit many times. The danger increases at higher temperatures. It is therefore important that mercury be handled with care. Containers of mercury should be securely covered and spillage should be avoided. Mercury should only be handled under a well-ventilated area. Mercury is well known because of its use in many thermometers. It was common to demonstrate the formation of mercury in the laboratory by heating mercury s ulfide. This method forms the basis of commercial extraction to get mercury. The prepared cinnabar ore is heated in a current of air and the mercury vapor condensed. Bibliography 1. Mercury (element), Microsoft Encarta Online Encyclopedia 2000 http://encarta.msn.com 1997-2000 Microsoft Corporation. All rights reserved. 2. Bentor, Yinon. Chemical Element.com - Mercury. Dec. 6, 2000 . 3. Encyclopedia Britanica-Mercury Liquid Metal Volume M-R. Pages 253-260.

Free Essays on Greek Fire

â€Å"GREEK FIRE† The original Greek fire was an invention used as a weapon of the Eastern Roman Emperors. It is also said to have been invented by a Syrian engineer, one Callinicus, a refugee from Maalbek, in the seventh century. The Byzantines of Constantinople originally used it. But they never used the term Greek fire because they claimed to be Romans, and never called themselves Greeks. It was like an insult to them because in their times to be Greek was to have a bad reputation. The Greek fire was first time used in the war of seven years. In which the Arabs established a naval base on the peninsula of Kyzikos. This was on the second attack of a battle stared by Theophanes. On the third attack of the same battle, Greek fire was used again against the Arabs. The â€Å"liquid fire† was hurled on the ships of their enemies from siphons and burst into flames on contact. As it was reputed to be inextinguishable and burned even on water, it caused panic and dread. Its introduction into warfare of its time was comparable in its demoralizing to the introduction of nuclear weapons in our time. Both Arab and Greek sources agree that it surpassed all incendiary weapons in destruction. It is also possible that Greek fire was really invented by the chemist in Constantinople who had acquired the discoveries of the Alexandrian chemical school. An Emperor, Constantine Porphyrogenitus, said that the recipe for Greek fire had been revealed by an angel to Constantine the Great, and that the earliest chemists called their science â€Å"the divine art.† Anna Komnena (b.1083), the gifted but vain daughter of the Emperor Alexios I Komnenos, gives the composition of an incendiary material: â€Å"This fire made by the following arts. From the pines and the certain such evergreen trees inflammable resin is collected. This is rubbed with sulfur and put into tubes of reed, and is blowing by men using it wit... Free Essays on Greek Fire Free Essays on Greek Fire â€Å"GREEK FIRE† The original Greek fire was an invention used as a weapon of the Eastern Roman Emperors. It is also said to have been invented by a Syrian engineer, one Callinicus, a refugee from Maalbek, in the seventh century. The Byzantines of Constantinople originally used it. But they never used the term Greek fire because they claimed to be Romans, and never called themselves Greeks. It was like an insult to them because in their times to be Greek was to have a bad reputation. The Greek fire was first time used in the war of seven years. In which the Arabs established a naval base on the peninsula of Kyzikos. This was on the second attack of a battle stared by Theophanes. On the third attack of the same battle, Greek fire was used again against the Arabs. The â€Å"liquid fire† was hurled on the ships of their enemies from siphons and burst into flames on contact. As it was reputed to be inextinguishable and burned even on water, it caused panic and dread. Its introduction into warfare of its time was comparable in its demoralizing to the introduction of nuclear weapons in our time. Both Arab and Greek sources agree that it surpassed all incendiary weapons in destruction. It is also possible that Greek fire was really invented by the chemist in Constantinople who had acquired the discoveries of the Alexandrian chemical school. An Emperor, Constantine Porphyrogenitus, said that the recipe for Greek fire had been revealed by an angel to Constantine the Great, and that the earliest chemists called their science â€Å"the divine art.† Anna Komnena (b.1083), the gifted but vain daughter of the Emperor Alexios I Komnenos, gives the composition of an incendiary material: â€Å"This fire made by the following arts. From the pines and the certain such evergreen trees inflammable resin is collected. This is rubbed with sulfur and put into tubes of reed, and is blowing by men using it wit...

Terms for the Seasons of the Year

Terms for the Seasons of the Year Terms for the Seasons of the Year Terms for the Seasons of the Year By Mark Nichol Words for the seasons and related terms often have both literal and figurative connotations. Here are the words and their various senses. Spring (from the Old English word springan, akin to the same word in Old High German, which means â€Å"to jump†) has a sense of freshness and growth. The word is sometimes used to refer to a sociopolitical movement for greater freedom and tolerance, as in phrases like â€Å"Prague Spring† and, more recently, â€Å"Arab Spring.† Spring itself, in these senses, has no direct adjectival form besides springlike; springy refers to the word’s sense of movement. However, vernal (from the Latin word ver, meaning â€Å"spring†) is suitable for references to anything pertaining to the spring, or anything fresh, new, or youthful. In a practical sense, it often refers to phenomena unique to springtime, such as a vernal pool, a body of water that dries up as summer encroaches on spring. Summer (from the Old English word somer) has associations with thriving and mature growth, and it is also a poetic synonym for years in references to one’s age (for example, â€Å"in my tenth summer,† â€Å"a boy of fifteen summers†). Summery is a prosaic descriptor term describing qualities associated with summer. Estival (from Latin aestivus, meaning â€Å"of summer†) also means â€Å"pertaining to summer†; estivation is the summertime equivalent of hibernation, or sojourning at one location all summer. Autumn (ultimately from the Latin word autumnus), interchangeable in literal meaning with fall, has a figurative sense pertaining to full maturity or the onset of decline, as does the adjective autumnal. Winter has associations with decay and inactivity, and wintry, besides its literal sense, refers to being weathered as a result of winter weather or as if by such conditions, or to being aged; it also suggests a cold attitude or response. Solstice (ultimately from the Latin word solstitium, meaning, literally â€Å"sun standing†) and equinox (from the Latin term aequinoctium, a combination of the terms for â€Å"equal† and â€Å"night†) refer to the times of the year when, respectively, daylight is shortest and day and night are of equal length. The adjective equinoctial (or equinoctal) refers literally to the first day of spring and fall and has no established figurative meaning. (The first variant is also used as a noun synonymous with equator or referring to a storm during the equinoctial period.) There is no adjectival form of solstice, which corresponds to the onset of summer and winter. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:12 Greek Words You Should KnowUsing the Active Voice to Strengthen Your Writing10 Humorous, Derisive, or Slang Synonyms for â€Å"Leader† or â€Å"Official†

Intercutural Conflict Resolution Assignment Example | Topics and Well Written Essays - 500 words - 1

Intercutural Conflict Resolution - Assignment Example Culture is a primary influence of certain behavior, for instance, how individuals communicate or, essentially, how individual relate to one another. Moreover, conflicts arise when one individual enters a certain group of individuals who are of different behaviors since adaptation will need some bit of clashing. In essence, it is better for one to acquire culture for persuasive communication if actually that culture can pave the way for certain interactions. Culture-specific knowledge can include the taboos and codes for the culture one wishes to acquire. It is imperative that different ways in which people embrace while resolving conflicts exist, hence, the term â€Å"intercultural conflicts resolution†. Mitchell Hammer did set a system that resolves the cultural conflicts (Lederach, 1996, p.67). The system is of two theories, namely direct versus indirect. In addition, he believes that people should heed the fact that cultural communities have different styles that conflict their culture in communities. Hence, that knowledge calls for mutual understanding of one’s behavior to avoid conflicting issues. In this scenario, verbal direct path is vital, this is because one will mean what he or she says, and again will say what he or she means. The northern European and white American cultures are admirable examples of the cultures that use discussion styles in communication, and so this is the best way of conflict dodging. Similarly, the engagement style also fits proper communication that avoids conflict. It is noteworthy that in the engagement style, sincerity is a key factor and so it judges the intensity that each party passes to communicate. Moreover, the recommendation style puts its emphasis on the language that is ambiguous. This minimizes the chance of conflict arousal. Herein, this style maintains calm emotion and, hence, reserving it to avoid conflict. Emphasizing conflict does arise between the